Beyond the Product: Creating Experiences That Build Stronger Client Relationships

Beyond the Product: Creating Experiences That Build Stronger Client Relationships

September 29. 2026

Sisyphus Brewing. 712 Ontario Ave W #100, Minneapolis, MN 55403
www.sisyphusbrewing.com

3:00 -4:30  Panel Discussion

4:30 - 7:00 Optional CONNECTS Social Event, same location. Free pizza beginning at 5:00 pm, plus a drink ticket! No additional registration required. 

UMAPP will submit CEUs to PPAI for members who provide the PIN during registration that was issued by PPAI.

When clients can source products almost anywhere, how do you become the partner they can’t replace?

 Join us September 29 at Sisyphus Brewing for a candid conversation with industry leaders who are going beyond the product to create memorable, meaningful client experiences. From live activations and recognition programs to thoughtful gifting, personalization, and virtual engagement, we’ll explore how distributors can turn everyday opportunities into stronger relationships—and long-term business growth.

You’ll hear real-world examples of how asking better questions, thinking beyond the initial request, and creating experiences that resonate can change the way clients see your value.

What if the Product isn't the Point? 

Today, clients have more ways than ever to source products. The bigger opportunity for distributors is creating the value that isn't so easy to shop around: the experience, ideas and relationships surrounding the product.

Example: 

Your client says, “We need a gift.” But is that what they really need?

The best opportunities often start by looking beyond the initial ask.

 We'll dig into real examples of how live activations, recognition programs, thoughtful gifting, personalization, and smarter client engagement can transform a simple request into something much bigger—and position you as a strategic partner rather than just another supplier.

Panelists: 

Hillary Feder — President, Hillary’s	Kate Murray — Communications & Public Relations Specialist, ASB
Mike Nelson, North Mallow	Moderated by:  Rachael Stassen - Owner, Be Rememberable

Register by September 22. You are automatically signed up for the (optional) Connects social event immediately following the panel discussion.